Lynda - Marketing Analytics: Presenting Digital Marketing Data
Size: 110 MB | Duration: 0h 54m | Video: AVC (.mp4) 1280x720 15&30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Advanced | Language: English

In this course, you'll learn how to effectively present digital marketing data from Google Analytics to your stakeholders.

* Structuring reports
* Presenting analytics data with video recordings
* Considering different data sources
* Using hedging words
* Visualizing data within Google Analytics
* Writing a compelling executive summary
* Using Tableau to enrich reports
* Locating and using competitor industry data
* Drawing inspiration from others

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