Lynda - Social Media Marketing: Optimization
Size: 131 MB | Duration: 0h 46m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch | Subtitles
Genre: eLearning | Level: Intermediate | Language: English

Shake up your social media marketing mix. Get a fresh perspective on your content, your audience, your scheduling, and your strategy. Learn how to analyze what's working-and what's not-with SWOT analysis, and adapt your plan to capitalize on your strengths. Join Martin Waxman for this illuminating short course that will get even the most experienced marketers out of a social media rut. He explores exciting new features in favorite platforms, including Facebook, Instagram, LinkedIn, and Snapchat, that will give you more flexibility and greater reach. Find out how the latest changes affect your brand's standing on your social media channels, and discover how to connect platforms for the biggest impact.

* Analyzing your strengths, weaknesses, opportunities, and threats (SWOT)
* Adapting your social media plan to capitalize on your strengths
* Reviewing new features in the major social networks
* Facebook side-by-side video
* Instagram stories and live video
* LinkedIn hashtags and mobile video
* YouTube membership and ads
* Snapchat audience match
* Buyable pins on Pinterest
* Optimizing paid, earned, shared, and owned media

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