Lynda - The Science of Logo Design (updated Aug 29, 2017)

[TheJonathan]

Lynda - The Science of Logo Design (updated Aug 29, 2017)
Size: 182 MB | Duration: 0h 41m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Beginner | Language: English

Logo design requires artistry, but did you know your logos can also benefit from science? In this course, William Lidwell introduces the whys behind well-known guidelines, and even debunks a few outdated design myths along the way.

He reviews the four principles that make a logo ARMM'd for use: attention, response, meaning, and memory. By using these tips, you can bring scientific rigor to your logos, and start designing on evidence-not industry hearsay.

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