Lynda - Learn LinkedIn Sponsored Content
Size: 171 MB | Duration: 0h 48m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Beginner | Language: English

Harness the power of the world's largest professional network by leveraging the advertising options available on LinkedIn. In this course, learn how to create Sponsored Content campaigns from existing or new content, and track your progress. Join Irina Skripnik as she covers the basics of Sponsored Content, a key campaign tool that allows you to get your message in front of the right audience at precisely the right time. Irina shows how to navigate and configure the Campaign Manager ads platform, and provides insights for setting up effective content. Plus, she explains how to review your analytics to assess how your campaigns are faring, as well as how to optimize your campaigns.

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