Lynda - Affiliate Marketing for Advertisers
Size: 240 MB | Duration: 1h 16m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Intermediate | Language: English
Grow your business with affiliate marketing.

Affiliate programs have a lot of perks for your marketing and branding efforts. They use a network of professional marketers to promote your products, who only get paid when those products get sold. Learn how to start your own affiliate program with these tips from affiliate marketing expert Geno Prussakov. Geno looks at different program structures, compensation models, terms and policies, and more. Then he shows you how to launch your program and recruit and manage affiliates.

* Affiliate marketing concepts and compensation models
* Creating marketing collateral
* Writing terms and conditions and a program description
* Announcing the affiliate program
* Recruiting via email
* Using different recruitment methods
* Ensuring compliance
* Communicating with affiliates
* Optimizing the program