Insights from a Content Marketer
MP4 | Video: 720p | Duration: 17:54 | English | Subtitles: VTT | 169.3 MB

Discover the secrets of a veteran content marketer. In this interview-style course, author C.C. Chapman teaches how storytellingâ€"creating a compelling narrative around your content or productâ€"is at the heart of both marketing and business, using examples from his own career. Learn about the goals of content marketing, the tools and skills you'll need to run a successful campaign, and how to leverage social media and mobile technology to promote your message. C.C. also touches on the importance of dealing with negative feedback gracefully and maintaining relationships in social media communities.

Topics include:
What is content marketing?Getting started with a small budgetBuilding a communityFinding your "human" voicePublishing content regularly with an editorial calendarMeasuring success
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