Flash: Best Practices for Banner Ads
MP4 | Video: 540p | Duration: 3:59:27 | English | Subtitles: VTT | 420.2 MB

Build eye-catching banner ads in Flash Professional that achieve design goals and satisfy the requirements of search engines and the sites where the ads will display. Author Anastasia McCune explores the current standards of banner ad design, offers a series of best practices for technical development, including incorporating video, and details the necessary information to gather from clients and publishers in order to build an ad. Then Anastasia constructs a number of banner ad examples-simple, expandable, and multi-panel-from start to finish, showing how to optimize assets and add interactivity.

Topics include:
Understanding terminologyGathering requirementsUnderstanding whether to use Flash or HTML5Setting up an ad and using guide layersAdding clickabilityOptimizing images and textPublishing final files and imagesCreating input text fieldsCreating a print jobHandling print errorsTweening between collapsed and expanded statesAdding timeline controlIntegrating Flash, HTML, and JavaScriptAddressing security issues
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