Adobe Analytics Dynamic Tag Management
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 2 Hours | 275 MB
Genre: eLearning | Language: English

Adobe's Dynamic Tag Manager allows you to manage Adobe and third-party tags. In this course, you'll learn to streamline your implementations, and control more of your reporting by triggering personalized experiences based on visitor behavior.

Want to take control of your Adobe Analytics implementation by utilizing Adobe's Dynamic Tag Manager? In this course, Adobe Analytics Dynamic Tag Management, you'll learn how to reduce dependencies on your IT or front-end engineering resources, and develop an understanding of what you're getting with your reporting in Adobe's Dynamic Tag Manager. First, you'll explore how to setup your DTM web property. Then, you'll discover how to create and manage data elements. Finally, you'll cover how to trigger different rule types to get the reporting you need. By the end of this course, you'll have the necessary knowledge to get up and run with your own instance of DTM, and start building more custom reports that are tailored to fit to your organization. Software required: Adobe Analytics.

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