Persuasive Storytelling For Product Managers (2024)
Persuasive Storytelling For Product Managers (2024)
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Published 12/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.72 GB | Duration: 1h 14m
Master the art of storytelling to captivate audiences, inspire action, and drive results in business and beyond.
What you'll learn
Craft Engaging Stories: Learn how to create compelling stories that captivate your audience and drive engagement in professional settings.
Master Emotional Connections: Understand how to integrate emotion into your storytelling to build trust, inspire action, and leave a lasting impression.
Leverage Data in Narratives: Discover techniques to incorporate data effectively into your stories, making them both impactful and credible.
Deliver Stories with Confidence: Develop presentation skills to deliver stories confidently and persuasively to diverse audiences.
Use Storytelling Tools: Gain hands-on experience with storytelling frameworks, templates, and resources for crafting tailored narratives.
Apply Storytelling in Real Scenarios: Learn to adapt your storytelling strategies for different contexts, including business pitches, team collaborations, and c
Requirements
There are no requirements or prerequisites for taking this course.
Description
Stories have the power to captivate, inspire, and drive meaningful action. In today's fast-paced business world, mastering the art of storytelling isn't just a skill-it's a necessity. Whether you're pitching an idea, presenting data, or motivating your team, storytelling transforms your message into something memorable and impactful, creating stronger connections and achieving greater results.This course will teach you how to craft compelling narratives that resonate with your audience and drive outcomes. You'll learn to balance emotion and data, integrate visuals effectively, and adapt your stories to different professional contexts. With hands-on exercises, practical examples, and proven frameworks, you'll gain the confidence to deliver stories that engage, persuade, and influence.Key topics include understanding your audience, creating emotional connections, leveraging data in storytelling, and using frameworks to structure your narratives for clarity and impact. You'll also explore real-world case studies, refine delivery techniques, and receive interactive resources to develop your storytelling skills further.By the end of this course, you'll have the tools and strategies to communicate with clarity and influence, whether you're leading a team, presenting to stakeholders, or connecting with customers. Elevate your communication skills, master storytelling, and become a true expert in delivering stories that inspire.No prior experience is required-just bring your creativity, ideas, and a willingness to learn and practice. Let's begin your storytelling journey!
Overview
Section 1: Introduction
Lecture 1 Why Product Managers Need Storytelling ?
Lecture 2 Course Goals and Structure
Lecture 3 Interactive Resource: Self-assessment: Current Storytelling Style
Section 2: Storytelling Basics
Lecture 4 Identifying Story Goals
Lecture 5 Key Elements of Great Stories
Lecture 6 Structuring Stories: Start, Middle, End
Lecture 7 Interactive Resource: Story Structure Template
Section 3: Customer-Focused Stories
Lecture 8 Understanding Your Audience
Lecture 9 Using Empathy in Stories
Lecture 10 Mapping Customer Journeys
Lecture 11 Interactive Resource: Persona and Journey Mapping Worksheet
Section 4: Emotional and Inspirational Stories
Lecture 12 Creating Emotional Connections
Lecture 13 Inspiring Action with Stories
Lecture 14 Visionary Stories for the Future
Lecture 15 Interactive Resource: Emotional Story Checklist
Section 5: Storytelling in Product Roadmaps
Lecture 16 Roadmaps as Storytelling Tools
Lecture 17 Priorities and the Narrative
Lecture 18 Integrating Data in Roadmap Stories
Lecture 19 Interactive Resource: Roadmap Storytelling Template
Section 6: Data-Driven Stories
Lecture 20 Adding Credibility with Research
Lecture 21 Balancing Data with Emotion
Lecture 22 Case Studies in Data Storytelling
Lecture 23 Interactive Resource: Data Integration Workbook
Section 7: Presentation Mastery
Lecture 24 Clear and Concise Storytelling Vocabulary
Lecture 25 Visual Storytelling Techniques
Lecture 26 Delivering Stories with Confidence
Lecture 27 Interactive Resource: Presentation Preparation Checklist
Section 8: Conclusion and Next Steps
Lecture 28 Becoming a Storytelling Expert
Lecture 29 Overcoming Common Challenges
Lecture 30 Interactive Resource: Personal Storytelling Action Plan
Product Managers: Craft compelling stories that inspire teams, stakeholders, and customers.,Team Leaders and Managers: Use storytelling to motivate teams, align goals, and foster collaboration.,Marketing and Sales Professionals: Engage audiences and drive action with persuasive, customer-focused narratives.,Entrepreneurs and Startups: Pitch ideas effectively by integrating data and emotion into your business presentations.,Business Professionals: Communicate complex ideas clearly, whether in presentations, meetings, or reports.,Aspiring Storytellers: Anyone eager to master storytelling techniques for professional and personal growth.
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