O'Reilly - Principles and Benefits of UX.Strategy
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O'Reilly - Principles and Benefits of UX Strategy
Duration: 1h 40m | Video: h264, yuv420p 1280x720 | Audio: aac, 44100 Hz, 2 ch | 830 MB
Genre: eLearning | Language: English
by Jaime Levy
Publisher: O'Reilly Media, Inc.
Release Date: December 2016
ISBN: 9781491967195
Topics: User Experience
This course is part one of user experience (UX) pro Jaime Levy's five part series on UX strategy. It presents a solid framework on the practice of UX strategy and its role in crafting innovative products. Tailored for entrepreneurs, start-up founders, business executives, digital product managers, and UX/UI designers, this video offers an example filled exploration of UX strategy as the must-have nexus between business strategy and UX design.
Understand what UX strategy means and why it's crucial for innovative product development
Learn a proven formula for performing UX strategy based on four essential tenets
Discover why Lean Startup principles like validated user research are key to UX strategy
Deconstruct the Airbnb and Uber apps to learn why they're examples of killer UX design
Learn what a value proposition is, why it's needed in UX strategy, and how to create one
Explore the five steps you must take to validate any value proposition
Discover the UX strategy techniques you can use in any work environment
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