Marketing to Generation Z
.MP4, AVC, 1280x720, 30 fps | English, AAC, 2 Ch | 28m | 350 MB
Instructors: David Stillman, Jonah Stillman

Marketers have five generations to reach with each campaign: traditionalists, baby boomers, Generation X, millennials, and now Generation Z. Gen Zers are significantly different than predecessors: more realistic, competitive, and motivated. So how are marketers going to adapt to the needs of this up-and-coming generation? Learn from experts David Stillman and Jonah Stillman, a father and son team spanning Gen X and Gen Z, about who Gen Z is and how you can adapt your marketing campaigns to target this savvy new audience. Explore the seven key traits of Gen Z and discover where members shop, how they use social media, why they want to be aligned with winning brands, and more. Using David and Jonah's tips, you'll be better prepared to market to this incredibly unique and diverse generation.

Topics include:

How Gen Z shops
How Gen Z consumes
How Gen Z uses social media
How pricing affects Gen Z
Gen Z and the sharing economy
Selling to the Gen Z side hustle
Letting Gen Z go first
Aligning with a winner



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