Lynda - Sales: Develop a Service Orientation

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Lynda - Sales: Develop a Service Orientation
Size: 450 MB | Duration: 1h 10m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Intermediate | Language: English

A service orientation is a mindset in an organization-a culture more than a process. Not every organization benefits from a service orientation, but when sales and marketing are more important than the product specs, service becomes the differentiator.

Great service can increase loyalty, revenue, and profitability. *This course shows how to recognize if service is important for your organization and how to shift to a service-oriented sales culture. Strategy and marketing consultant Robbie Baxter also outlines the types of service-oriented selling and explains how to overcome some of the unique challenges involved.

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