Lynda - Sales: Customer Success
Size: 422 MB | Duration: 0h 58m | Video: AVC (.mp4) 720p | Audio: AAC 48KHz 2ch | Subtitles
Genre: eLearning | Level: Intermediate | Language: English

Customer success is a new field that goes beyond the more traditional sales, marketing, and customer support.

Teams are being created to manage the customer life cycle and drive adoption, renewals, upselling, and advocacy. *Customer success is one of the hottest B2B trends since the advent of the subscription business model. *This course goes over the key components of customer success, or CS, including how CS fits into SaaS, membership, and service-oriented models-businesses that depend on long-term relationships to maximize customer lifetime value. *Learn how it's different from customer support, what makes a successful CS sales professional and CS leader, and how to align CS with the larger organization.

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