Lynda - Managerial Economics
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Lynda - Managerial Economics
Size: 421 MB | Duration: 1h 20m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Intermediate | Language: English Managers can use economics to strategize and solve a variety of business problems, from the mundane to the mission critical.
Managers can use economics to strategize and solve a variety of business problems, from the mundane to the mission critical. In this course, IMD Professor of Strategic Marketing Stefan Michel explains how to use economic theory to answer strategic questions such as.What are customers buying? (demand theory)What should we produce? (production theory) Which costs do I need to worry about now? (cost theory)What market am I in? (competition theory) What should we charge for it? (pricing theory)To understand what managerial economics looks like in practice, Stefan explains how Google's auction-based system employs the principles of game theory and how understanding this can help decision makers to outmaneuver their competitors.
* Using economics to solve business problems
* Understanding price elasticity
* Demand curve shifts
* Economics of scale vs. scope
* Break-even and what-if analysis
* Profit maximization
* Economics in action
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