Lynda - Customer Service: Writing for Social Media
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Lynda - Customer Service: Writing for Social Media
Size: 447 MB | Duration: 1h 3m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Beginner | Language: English
Today's customers are moving away from one-to-one channels like telephone and email and toward public, one-to-many channels that are mobile and social. *As a result, if you're a*frontline customer service professional, you need to update your writing skills to ensure you can represent your*company's brand and meet your customers' needs on*Facebook, Twitter, and any new, emerging social channels.
In this course, writing instructor Leslie O'Flahavan explains how social customer care differs from traditional channels, and demonstrates how to write in a personal, on-brand tone of voice. Learn when to move a customer to a private message, how to gracefully handle rude customers, how to cope with character limits, and more.
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