Lynda - Content Marketing for Social Media
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Skill Level: Beginner | Genre: eLearning | Language: English + .srt | Duration: 23 Lectures (57m 45s) | Size: 319.6 MB

The hardest part of social media is creating content that resonates with your audience and is reflective of your brand. In this course, you can learn how to add powerful and engaging social media content to your content marketing strategy. Content marketing expert and best-selling author, Colleen Jones, shares how to select the right platform, identify the right content type, and develop a marketing cadence. Plus, find out how to manage influencers, encourage sharing, and evaluate how content performs. Colleen leaves viewers with several top tips for each of the major social networks, making the teachings incredibly actionable.

Topics include:
Finding the right audience
Selecting the right platforms
Promoting content with social media
Creating unique content
Encouraging user-generated content
Partnering with influencers
Content marketing on YouTube and LinkedIn
Measuring results

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