Lynda - Content Marketing with Ebooks

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Lynda - Content Marketing with Ebooks
Size: 111 MB | Duration: 0h 42m | Video: AVC (.mp4) 1280x800 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Beginner | Language: English
Learn how to leverage ebooks as content marketing materials.

Ebooks can be a compelling tool to reach new audiences, whether your goal is sales or email signups. Online marketing strategist Megan Adams shows you the ins and outs of using ebooks for marketing. Learn how to choose the right topic, write and format your ebook, price it correctly, and promote it to your target audience. Finally, find out how to incorporate your ebook into your content marketing strategy, to promote your business, brand, and credibility in your market.




Deciding on an ebook topic
Choosing a title
Writing an ebook
Publishing an ebook
Pricing an ebook
Adding an ebook to a content marketing plan

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