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Learning Email Marketing
MP4 | Video: 720p | Duration: 56:53 | English | Subtitles: VTT | 460.2 MB
Let John Arnold show you how to get the most out of email marketing campaigns. This course offers strategies for building a quality list of subscribers and maintaining a company's brand and reputation by complying with spam laws, creating valuable email content, and ensuring emails are branded consistently. It also covers crafting marketing emails-from format and design to content-and analyzing the effectiveness of email campaigns.
Topics include:
Building an email listCollecting email addressesOffering incentives to increase signupsDeciding on a format for emailsIncluding linksSending valuable offersCreating effective From address and subject linesCombing email with social media and mobile devicesManaging bounced and blocked emailEvaluating email click-through dataAutomating email marketing
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