Landing Page Course Build Killer Landing Pages In Two Hours
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Landing Page Course Build Killer Landing Pages In Two Hours
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 2 Hours | Lec: 26 | 1.51 GB
Genre: eLearning | Language: English
earn How to Design, Publish & A/B Test a High-Converting Landing Page Without Coding to Generate More Leads & Sales.
Learn how to create a killer landing page that will generate more leads and sales for your business.
Who can sell your product better, a good sales guy or a random employee from the company - like an office administrator or an accountant?
You guessed it right. The sales guy's entire purpose is to convert and sell.
What he wears, how he talks, how he interacts with clients, things he says and when he says them are all tailored towards one single goal - to convert.
The difference between using a landing page for you marketing campaigns and using a page on your website is the same as having your accountant sell your "diet books".
But many entrepreneurs and marketers still make the mistake of directing traffic from their marketing campaigns to their main website and are obsessed with getting more and more traffic.
But what's the point of driving a bunch of new visitors if they immediately leak out through a hole in the bottom?
A clever marketer approaches this challenge with the mind of a scientist. He creates a dedicated landing page with a single purpose and then A/B tests, tweaks and optimizes to squeeze as many conversions as possible.
Sure, there are great tools out there that will help you create stunning landing pages, but what's the use in buying a car if you don't know how to drive?
In this course, I will teach you everything you need to know about creating a highly optimized landing page that will become your conversion machine.
You will learn secrets and hacks behind this amazing marketing tool. I will show you lots of examples by other companies - how they made it and how they screwed up.
In section 4 we will build a landing page together with an easy-to-use drag-n-drop landing page builder called Instapage.
Towards the end, you will be able to submit your landing page to me, which I can review in one of the Bonus Lectures. This is where I take landing pages made by my students, and review them once a week. I give both design and marketing advice and try to put you on the right path.
Have you heard of A/B testing? It's this trending marketing practice that can bring amazing results for your landing page. Barack Obama was able to raise extra $60 Million in campaign donations by using this technique. I will show you how they did it and how you can use the power of A/B testing.
Kod:
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