Konnect Insights Mastery
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Published 3/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.17 GB | Duration: 2h 18m
Learn how to undertake CXM using Konnect Insights
What you'll learn
Learn practical applications of CXM fundamentals
Learn how to set up and use Konnect Insights
Learn digital Marketing and Analytics using Konnect Insights
Learn response management and community engagement using konnect insights
Requirements
Conceptual Knowledge of Customer Experience Management, Marketing and CXM analytics
Complete the Customer Experience Management - Foundation Course
Description
The focal point of this course centers on showcasing the practical functionalities inherent in the Konnect Insights platform. Through this comprehensive curriculum, participants will adeptly apply their acquired knowledge in real-world scenarios utilizing Konnect Insights. The course delves into analyzing social media and social listening data, equipping learners with the skills to navigate complex processes in both social listening and publishing domains.Throughout the program, participants will gain proficiency in dissecting social media metrics, understanding trends, and extracting actionable insights crucial for informed decision-making. They will also learn to harness the power of Konnect Insights' tools to streamline social media management tasks, enhancing efficiency and effectiveness in their social media strategies.Additionally, the course emphasizes practical earning, providing practical exercises and case studies that simulate real-world scenarios. Participants will have the opportunity to apply their knowledge in a controlled environment, honing their skills and confidence in utilizing Konnect Insights to its full potential.By the end of the course, participants will emerge equipped with the expertise to leverage Konnect Insights as a powerful tool in their social media arsenal. They will be proficient in conducting in-depth social listening analyses, optimizing content strategies, and driving impactful engagements across various social media platforms.Join us on this transformative journey and unlock the full capabilities of Konnect Insights for actionable insights and strategic social media management.
Overview
Section 1: Setting Up
Lecture 1 Introduction
Lecture 2 What are topics and boolean queries and how to set up?
Lecture 3 How to add owned and competitors' social media brand accounts
Lecture 4 How to add email inbox
Lecture 5 What is classification and why is it important for social listening and how to
Lecture 6 How to setup auto assignments
Lecture 7 Setting up TATs, SLAs and priorities for tickets
Lecture 8 Setting up users and access roles
Lecture 9 Setting up Draft responses
Lecture 10 Setting up automations
Section 2: Managing Customer Queries
Lecture 11 Introduction
Lecture 12 All Messages view, capturing conversations as tickets, and queuing
Lecture 13 Responding to cutomer queries
Lecture 14 Response Management workflows for agents + ticket master view
Section 3: Social listening Analytics in Konnect Isights
Lecture 15 Introduction
Lecture 16 Social Listening Analytics
Lecture 17 Share of Voice
Lecture 18 Sentiment Analysis
Lecture 19 Classifcation Analysis
Lecture 20 Mediatype Analysis
Lecture 21 Social Listening Twitter Analytics
Lecture 22 Social Listening Instagram Analytics
Lecture 23 Competition Analytics through Social Listening
Lecture 0 Introduction
Lecture 0 Importance of social media analytics
Lecture 0 Twitter
Lecture 0 Facebook
Lecture 0 Youtube
Lecture 0 Instagram
Lecture 0 LinkedIn
Lecture 0 Tiktok
Lecture 0 Facebook Ads manager
Lecture 0 Competitor comparisons
Lecture 0 Smart Suggestions
Lecture 0 Ticketing Reports
Lecture 0 Introduction
Lecture 0 CRM Reports
Lecture 0 My tasks
Lecture 0 Queuing Report
Lecture 0 CSAT Report & NPS Score
Lecture 0 Introduction
Lecture 0 How to Create dashboards for reporting
Lecture 0 Using pre-defined templates for dashboards
Lecture 0 Going Deeper using Business Intelligence Tools
Lecture 0 Introduction
Lecture 0 Publishing module + AI
Lecture 0 Survey Module
Lecture 0 Crisis Management Module
Section 4: Quiz Time!
marketing professionals,graduates,business diploma,post graduate students,seasoned professionals looking to upskill,students looking to upskill
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