Hooked
epub | 626.84 KB | English | Author :Tanya Chris | B00NW01MKM | 2014 | Tanya Chris Publishing


Book Description :

Nir Eyal reveals how successful companies create products people can't put down - and sho how you can do it too.
INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE
Based on years of research, consulting, and practical experience, Hooked:
* Sho how to create user habits that stick
* Includes practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App
* Explains how products influence our behaviour
'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup

'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather

Category : | Market Research Business, Compulsive Behavior, Mobile Technology Businesses

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