Creative Insights: Ayah Bdeir and littleBits
MP4 | Video: 720p | Duration: 26:57 | English | Subtitles: VTT | 472.7 MB

Construction sets like LEGOs break down the building blocks of the modern city in a way kids can understand and enjoy. But how do they explore the digital world? Ayah Bdeir applied her engineering background to these "problems of play" and came up with a new kind of toy: littleBits. littleBits make electronics, light, sound, and sensors as easy to play with as LEGOs and Lincoln Logs-combining learning, prototyping, and fun. In this Creative Insights interview, Ayah explains how she created littleBits, grew the toy into a full-fledged company, and learned to accept fame and funding on her own terms.
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