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Business Branding 101
Video: .mp4 (1280x720, 30 fps(r)) | Audio: aac, 48000 Hz, 2ch | Size: 2.17 GB
Genre: eLearning Video | Duration: 3 hours 20mins | Language: English
Take a look around you. Everywhere you look, you are faced with brands. From the brand of your television to the brand of your car, you are constantly surrounded by brands, and the many products they represent.
In this course, you will go through and learn the entire branding process, from how companies choose their brands, measure their effectiveness, and what strategies they use to keep a brand successful in today's marketplace.
You will also learn about personal and online brands, and how you can build your own personal brand.
In this course you will learn about...
Brands and Brand Concepts
Brand Equity
Exploring Brands and Their Positioning
Measurements and Management of Brand Equity
Selecting Brand Elements and Building Brand Equity
Branding and Marketing Strategies
Building a Global and International Brand
Managing Personal Brands
Online Branding
Introducing New Products and Brand Extensions
Rebranding and Cobranding
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